Digital Marketing Manager

Digital Strategy, Website & Analytics

• • Oversee and execute comprehensive digital strategies ensuring exceptional experiences across all channels aligned with our brand direction and commercial goals.
  • Lead the development & management of our websites and all other digital platforms, ensuring a seamless customer experience (CX) and improve overall performance.
  • Develop and execute successful SEO strategies to improve organic search rankings and drive targeted audiences to our website.
  • Support and facilitate the launch of new websites initiatives and all campaigns.
  • Implement dashboards and other analytical tools to track ROI and establish regular reporting to track effectiveness of digital marketing efforts and optimize performance.

Marketing Automation / Operations

• • Lead the marketing automation efforts to drive targeted campaigns and improve conversion rate with Salesforce Marketing Cloud Engagement (formerly PARDOT).
  • Maintain clean & efficient database segmentation for all stages of the funnel.
  • Ensure conversion tracking is installed accurately on all digital assets on an ongoing basis.
  • Lead management processes, including sales funnel, lead scoring, lead grading, sales and marketing handoff, and related topics.
  • Campaign management processes, including campaign hierarchy, campaign influence, marketing attribution, and related topics.
  • Understand current Marketing Cloud implementation and assist with configuring features (like approvals) then provide training.

Campaigns Management & Social Medias

• • Participate in the development and execute company's social media strategy and relevant campaigns to support Alimentiv’s brand visibility and lead generation across relevant platforms.
  • Oversee, create, and curate content for social media platforms in collaboration with the scientific marketing content writer.
  • Create and manage a comprehensive social media plan and calendar for the year.
  • Establish new business profiles on all relevant social media platforms and ensure consistency of branding across all channels.
  • Analyze social media performance data and use it to inform future campaigns and strategies.
  • Stay up to date with social media trends and best practices and implement new ideas as appropriate.
  • Collaborate with internal teams to develop and execute cross-functional paid campaigns.

Qualifications & Skills

• • Minimum of a bachelor's degree in marketing and 5-10+ years of experience executing and demonstrating digital marketing value/
  • 5+ years of experience working with a CRM platform, ideally Salesforce (but others could include HubSpot, Microsoft dynamics, SugarCRM).
  • 5+ years of experience managing websites with a CMS solution (WordPress, Joomla or Drupal).
  • Experienced in a CRO or life sciences environment preferred.
  • Strong knowledge of clinical research and/or imaging services in CROs.
  • Expert in management of websites, optimization, landing pages, CX touchpoints/journey, UTMs.
  • Experience in managing PPC campaigns, website content, and digital integrations.
  • Strong knowledge of digital marketing tools and platforms, including Google Ads, Google Analytics, social media advertising, and SEO/SEM principles.
  • Up to date with the latest trends and best practices in B2B digital marketing.
  • Proven experience developing and implementing successful social media campaigns.
  • Strong analytical skills and data driven thinking, ability to analyze data and provide recommendations.
  • Ability to develop comprehensive performance reports with actionable insights.
  • Strong attention to detail and ability to multitask.
  • Ability to work in a fast-paced environment.

Working Conditions

• • Home-based
  • *Accommodations for job applicants with disabilities are available